Tranch
Trench is an innovative SaaS platform that facilitates meaningful connections between socially-conscious investors and forward-thinking entrepreneurs, fostering collaboration to drive impactful social initiatives.
Time
Oct 2022- Jan 2023
Partners
May Nechernikov
Sivan yagubov
Keren helman
Roles
UX UI designer
Tools
Figma
Illustrator
Project Overview
Background
During the final year of our visual communication studies at Wizo Haifa, under the mentorship of Tom Bar Gal, our product design course presented an exciting challenge. Tasked with selecting an established SaaS company, embrace its design system, and leverage it to address a pressing social issue with a user-centric approach.
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Choosing Tranch, a dynamic finance and payments platform, our objective was clear: to harness its capabilities for social good. Inspired by its potential, we sought to bridge the gap between ambitious entrepreneurs and socially-conscious investors, aiming to catalyse positive change in our community.

This endeavor exemplifies our commitment to merging design expertise with social responsibility, creating tangible solutions that transcend conventional boundaries and foster positive change.
The Problem
Social entrepreneurs struggle to secure funding due to the lack of a platform for promoting their initiatives. Simultaneously, investors seeking impactful projects face difficulty in finding suitable opportunities. Bridging this gap is crucial for facilitating collaboration and driving societal change.
The Solution
A SaaS platform facilitates social entrepreneurs in promoting their initiatives, thereby connecting them with potential investors. Through this platform, social entrepreneurs can showcase their projects and attract investors who share their vision and values. Investors, in turn, have access to a curated selection of social initiatives, allowing them to invest in causes they genuinely believe in, fostering impactful change in society.
Market Research
We conducted a comprehensive competitor study to understand the strengths and weaknesses of other platforms offering similar services. This analysis aimed to identify key areas for improvement and innovation on our platform, ensuring that we provide the best possible solutions for our users. By examining the competitive landscape, we have gained valuable insights that will help us enhance user experience and satisfaction on Tranch.
Direct Connection
Competitors typically do not provide direct contact details between investors and entrepreneurs. Tranch facilitates direct communication by sharing phone numbers and emails, fostering a closer relationship.
Sorting & Filtering
Competitors offer limited categorization with no sorting options for most recent or popular projects. Tranch provides advanced filtering and sorting capabilities, including categories like the amount of money involved.
Flexible Investment
Competitors generally have predefined investment amounts and selection options. Tranch allows investors to specify any investment amount, with no minimum or maximum, offering greater flexibility.
Focus On Social Initiatives
‍Competitors include a wide variety of initiatives, many aimed at private individual benefits. Tranch specializes in social initiatives, focusing exclusively on projects that help those in need.
User Research
Our survey delved into the sentiments of both investors and entrepreneurs regarding the process of locating and connecting with each other, revealing significant challenges on both sides.
67% of investors struggle to discover projects aligning with their values and interests
82% of entrepreneurs face challenges in identifying suitable investors for their ventures
62% of entrepreneurs find accessing a broad network of investors challenging
Main Goal
To connect entrepreneurs and investors in order to execute valuable social initiatives
Kpi
The amount of initiatives that managed to find investors. How many investors each initiative receives. How long does it take to fund an initiative
User Persona
Flow Chart
Design System
Log In
Entrepreneur
Creating a new initiative
Investor
Initiatives - Search, sort & filter
View Initiative
My Investments
Usability Testing
Creating A New Initiative
The users had difficulty understanding where to start the process due to the problem of the content hierarchy and its organization.
Define Project
The users felt confused and it was not clear how to create the tags and what actions are required.
Pop-Up To Confirm Publishing
In the act of publishing the initiative, the users did not have the option of performing a doable check and going over the initiative before the significant action of publishing the initiative.
Viewing Initiatives
First, the filter menu was visually identical to the appearance of the tags, which discouraged users. Second, users did not notice that the first initiative was in pressed mode and thought at first glance it was the category bar of the table.
My Projects
Users had difficulty navigating between the projects due the association between the project details and the current open project bar was not understood.